I’m a Stockholm-based UX designer and developer focused on building digital products that work in the real world. I care about how things look, but even more about how they function when people actually use them.
I learned to code because I was tired of designing things that couldn’t be built properly. Now I work across UX, visual design, and frontend development, which lets me move quickly from idea to finished product without losing quality in handovers.
I work closely with clients, keep things simple, and focus on what actually creates value for users and the business.
Core areas
Tools
I always design with the final product in mind. That’s where the brand actually lives, not in design presentations or PDFs.
I involve clients early and often to create alignment and avoid late rework. I focus on what the user will actually interact with and make sure the solution is usable, buildable, and aligned with business goals.
I like to reverse the typical process: start from the real output and then define the system and guidelines from there.
The goal is to make your product feel credible and human, without drifting into personal-blog style.
